BrainJuice is an emerging health supplement focused on the brain-health market with a rapidly growing brand. Their product is the top-selling supplement of its class at the largest Whole Foods in the United States. A critical component of their growth strategy was to signal the growth potential of their brand. We proposed developing a series of 5 videos that would serve as the foundation for communicating brand value instantly upon vendors and distributors visiting the BrainJuice website.
The first four of these videos are finished and are already getting excellent feedback from their distributors. Our aim was to tell the story from a few different angles--through clear and heartfelt communication, and through style and aspirational appeal, all while communicating the basic value proposition of the product. Beyond video for their website property, we created a facebook-optimized Newsreel video designed to generated new leads.